The Free Tour: Try Everything Once, Get 25% More When You Buy

Yesterday I wrote that the free plan had a second half coming — a way to earn rather than only spend — and that it would get its own post once it was real.

It is real. This is that post.

The free tour

Your dashboard now has a card called Your free tour. It lists all eight things the free plan lets you do, and ticks each one off once you have used it.

1. Import your CV
2. Add a job posting
3. Check your match
4. Generate an application
5. Improve a section with AI
6. Analyse your CV
7. Tailor or translate your CV — these share one run, so you pick the one you need
8. Practise an interview

That order is not alphabetical and it is not random. The quick, useful things come first, so the first ticks arrive within a couple of minutes of signing up rather than after an afternoon of work.

A line at the top tells you where you are: "4 of 8 explored."

Explored, not used up

The wording matters and I want to defend it rather than sneak it past you.

When an allowance runs out, most products call that depleted and put a lock on it. Here it counts as explored, with a green check. That is only an honest framing because of how allowances work: a spent run means you genuinely used the feature and saw what it does. You did not lose access to something — you finished looking at it.

If the free plan were a pool of credits, this framing would be a lie, because you could burn the whole pool on one feature and have explored nothing. It is the per-feature structure that makes "explored" true.

Finish the tour, and your first purchase after it gets 25% more

When all eight are ticked, the first credit pack you buy after that comes with 25% bonus credits, with a minimum of 50.

It applies once per account, ever, whichever pack you pick. It goes on the first purchase after the tour is complete: if you bought something before finishing, the bonus is still waiting for the first pack you buy once the tour is done. Bonus credits go straight onto your balance and, like all purchased credits, they simply never expire.

Why there is a floor of 50. A flat 25% is weakest exactly where it matters most. Twenty-five percent of the CHF 3.90 pack is 37 credits — a rounding error, on the one purchase that turns someone who has never paid into someone who has. The floor means the smallest step is the one that feels most rewarded. Every larger pack just gets the plain percentage.

Why the bonus is paid when you buy, not when you finish

This is the design decision I expect to be questioned, so here is the reasoning.

Paying the reward at the moment you finish the tour would mean handing you a pile of credits at exactly the moment you have run out — which is the moment you were about to decide whether this product is worth paying for. It would replace a decision with another free generation, and postpone the question rather than answer it.

Paying it on the purchase leaves that moment intact, and makes the CHF 3.90 feel like something you earned rather than something you were squeezed for.

Things that could have gone wrong, and did not

An unfinished tour never blocks the checkout. If you hit the paywall with three items left, the button still says Continue — CHF 3.90. The tour appears as a quiet second line, never as a condition. A flow that interrupts someone who has already decided to pay is a flow that loses the sale, and no reward is worth that.

An unfinished tour does not forfeit the bonus either. If you buy before finishing, the offer is still there — complete the remaining items afterwards and it applies to the first purchase you make after that. You get to be impatient without being punished for it.

The tour disappears once you have paid. After a purchase, a checklist telling you what you have not tried yet stops being a tour and becomes nagging. It is only shown to accounts still on their free allowances. Your remaining runs keep counting in the background, though — if you bought early and finish the tour later, the bonus still applies, even though the card is no longer on screen.

No streaks. Ever.

I promised yesterday that anything you earn here would be earned by doing things that actually move a job search forward, and not by turning up daily to keep a number alive. That is what this is.

There is no login streak, no daily bonus, no timer running down while you are not looking. The eight items are eight real pieces of work: your CV imported, a real vacancy read, a real application generated, an interview practised. If you do those over three weeks instead of one evening, you get exactly the same reward.

A job search is stressful enough without an app implying you have let it down by not opening it yesterday. If we ever ship something that rewards attendance rather than progress, we have built the wrong thing, and you should tell us so.

Where to find it

Log in and look at your dashboard. If you have already spent some of your free runs since the new free plan started, those boxes are ticked already — the tour is not a separate score to grind, it is just a readable view of the allowances you already have.

And if you have already paid for something, you will not see the card at all. That is deliberate, and it means the tour worked.